Optimizing Advertising Operations at Launch

A national media company known for family-friendly programming operates two flagship brands: a 24-hour cable network featuring original movies and specials tied to seasons and occasions, and a companion network offering unscripted content celebrating southern and country lifestyles. 

In early 2022, the company relaunched and rebranded both networks. With success hinging on seamless ad operations, they sought an experienced partner to ensure efficient management of commercial workflows. 

The client engaged EDGE Media Partners to oversee all advertising operations. EDGE quickly assembled a skilled team—including a senior traffic manager—to manage log processing, commercial copy administration, and log formatting across both networks. 

Since February 2022, EDGE has delivered daily commercial logs with accuracy and efficiency, applying proven strategies to streamline processes and maximize revenue. By ensuring uninterrupted schedules and optimized ad placements, EDGE enabled the client to concentrate on programming and growth. 

With EDGE managing complex operations, the networks have achieved reliable, revenue-optimized broadcasts, reinforcing the client’s ability to focus on its core mission—delivering engaging, quality content to its audiences. 

A global multi-platform media company with a diverse portfolio of linear and digital networks serving passionate music, sports, and gaming audiences. 

As part of a major systems transition, the client adopted new advertising operations software to streamline ad copy management and log processing. While their internal team focused on implementation and training, they needed reliable support to maintain critical operations in their legacy system during the changeover. 

To ensure business continuity, the client engaged EDGE Media Partners. EDGE quickly assembled a team of experienced professionals to oversee vital functions, including commercial copy administration, log processing, spot placement, and “as-run” reconciliation. 

Within six weeks, EDGE integrated seamlessly into the client’s workflow, administering commercial copy with precision and delivering accurate daily commercial logs across multiple networks. Their expertise enabled uninterrupted operations, preventing revenue loss during the transition. 

EDGE’s agile support allowed the client to focus on deploying and training on their new system while safeguarding daily ad operations. With EDGE managing the complexities of the legacy platform, the client successfully advanced its strategic initiative without disruption to commercial activities. 

A leading independent national television network, known for original programming that captures real-life law enforcement stories and acclaimed true crime documentaries. 

In 2021, the client faced unexpected staff attrition within its ad operations team. With critical functions—commercial copy administration and daily log generation—at risk, the network needed immediate expertise to prevent operational disruption. 

The client turned to EDGE Media Partners for urgent support. Within two weeks, EDGE assembled and onboarded an experienced team of ad operations professionals to fill the staffing gap. This team assumed responsibility for essential workflows, including log creation and copy management, ensuring seamless continuity. 

Since August 2021, EDGE has managed daily commercial log schedules for the network’s 24-hour broadcast operations. By combining proven processes with deep industry expertise, EDGE delivered precision and efficiency, protecting both revenue and on-air continuity. 

EDGE’s swift response stabilized the client’s operations during a critical period, allowing the network to maintain focus on its programming. The value and reliability of EDGE’s support led to a renewed partnership in 2023, reinforcing their role as a trusted long-term partner in the client’s success.