OPTIMIZING COMMERCIAL OPERATIONS AT LAUNCH
Client Overview
A national media content company dedicated to curating quality, family-friendly content across its flagship brands, a 24-hour cable network, focusing on premium original movies and specials that celebrate emotional connections synonymous with seasons and occasions and its companion network, featuring high-quality unscripted content highlighting southern and country living.
Challenge Faced by Client
In the early months of 2022, the client undertook a significant initiative with the relaunch and rebranding of two linear cable networks. Recognizing the criticality of streamlined commercial operations for success, the client sought external expertise to efficiently manage their commercial operations functions.
Collaboration with Edge Media Partners
The client partnered with Edge Media Partners to handle the entirety of their commercial operations for the newly launched networks. Edge promptly assembled a specialized team comprising highly skilled traffic professionals, including a senior-level traffic manager, to oversee and manage the client's commercial operations comprehensively. This encompassed vital tasks such as log processing & finalization, commercial copy administration and commercial log formatting.
Project Implementation and Results
Since the onset of the collaboration in February 2022, Edge Media Partners has managed the client's ad operations functions with exceptional precision. Leveraging cutting-edge strategies and drawing upon extensive industry expertise, Edge's dedicated resources have meticulously generated daily commercial log schedules for broadcast on both networks. Their unique approach has navigated the complexities inherent in these functions, ensuring seamless operations while maximizing revenue generation opportunities for the client.
Outcomes and Success
Edge Media Partners' involvement has empowered the client to focus on content curation and network development by alleviating the complexities of commercial operations management. Through Edge's specialized team and their commitment to excellence, both networks have maintained uninterrupted broadcast schedules with optimized commercial placements, ultimately contributing to enhanced revenue streams and sustained growth for the networks.
TRANSITIONING COMMERCIAL OPERATIONS SYSTEMS
Client Overview
A global multi-platform media company with an extensive portfolio of linear and digital networks catering to passionate music, sports, and gaming communities.
Challenge Faced by Client
The client embarked on a strategic initiative to transition to new commercial operations software, seeking a more streamlined approach to manage commercial copy administration and commercial log processing across multiple media properties. While the client's internal team concentrated on the implementation and training aspects of the new traffic system, they required dedicated support to manage essential commercial operations functions within their existing legacy system.
Collaboration with Edge Media Partners
Recognizing the need for specialized expertise, the client engaged Edge Media Partners to manage critical commercial operations functions during this transitional phase. Edge swiftly deployed a team of seasoned professionals equipped with in-depth industry knowledge to oversee essential tasks such as log processing, commercial copy administration, spot manipulation & placement, and "as-run" processing within the client's legacy system.
Project Implementation and Results
Within a condensed six-week timeframe, Edge Media Partners mobilized a proficient team that seamlessly integrated into the client's operational environment. Leveraging their expertise, Edge effectively administered commercial copy, ensuring its accurate application, and generated daily commercial log schedules across the client's designated networks. This collaborative effort ensured a smooth continuation of operations, allowing the client to maintain uninterrupted commercial activities amid the software transition.
Outcomes and Success
Through Edge Media Partners' agile and adept support, the client successfully navigated the complexities of the software transition without compromising their commercial operations. The dedicated efforts of Edge's specialized team ensured a consistent and precise execution of commercial operations processes, empowering the client to focus on the implementation of their new system without disruptions in their day-to-day operations.
STREAMLINING COMMERCIAL OPERATIONS
Client Overview
A leading independent national television network, renowned for its compelling original content which captures real-life stories and experiences across law enforcement, as well as critically acclaimed documentary programming featuring a range of gripping true crime and law enforcement narratives.
Challenge Faced by Client
In 2021, the client encountered unexpected attrition within its commercial operations team, necessitating swift action to ensure uninterrupted operations. With the urgency to fill crucial roles for commercial copy administration and daily commercial log generation, the client sought external expertise to mitigate these challenges promptly.
Collaboration with Edge Media Partners
Recognizing the urgency, the client partnered with Edge Media Partners to swiftly address the staffing gaps within their commercial operations team. Despite a condensed timeline of approximately two weeks for transition and onboarding, Edge responded with agility and provided a highly experienced and proficient team of commercial operations resources. This team adeptly managed and executed critical functions on behalf of the client, ensuring seamless operations within the demanding timeframe.
Project Implementation and Results
Since August 2021, Edge Media Partners has successfully assumed responsibility for the client's commercial operations functions, meticulously generating daily commercial log schedules for their 24-hour linear broadcast network. Leveraging cutting-edge strategies and extensive industry expertise, Edge's resources navigated the complexities of these functions, guaranteeing operational seamlessness while maximizing revenue generation for the client.
Outcomes and Success
Edge's agile response and unwavering commitment led to a fruitful partnership with the client. Edge's swift and effective management of critical commercial operations functions not only facilitated operational continuity but also contributed to the client's sustained success. The reliability and value brought by Edge's specialized team resulted in the client renewing its partnership in 2023, solidifying their status as a significant client of Edge Media Partners.